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What Rev Does

Rev is BoothRev’s built-in AI. It reads the context from each lead — notes, voice transcripts, scorecard answers, contact details — and produces a structured analysis and a personalized follow-up draft. Rev is not a chatbot. You don’t talk to it. It works in the background after you take a specific action, and it produces a specific output. That’s it.

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When Rev runs

Rev never runs on its own. It runs when a person triggers it. Rev runs after you confirm a lead’s email. Confirming the email is the signal that the lead is real and worth processing. Rev won’t touch a lead in Drafts — only confirmed leads. Rev also runs when you click Regenerate. If you’ve added more context after the initial processing — a new voice note, a note from a follow-up call, an updated scorecard — you can ask Rev to try again. Click Regenerate (or Process with Rev) on the lead detail page. Event owners can run Rev in bulk. From the inbox, use the New/Updated filter to find leads that haven’t been processed or have new context, select them, and click Process N with Rev.

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What Rev produces

For each lead, Rev creates:
  • Priority — High, Medium, or Low. Based on the intent, ICP fit, and the context from the conversation.
  • ICP fit — A score and a label showing how closely this lead matches the event’s Ideal Customer Profile.
  • Qualification summary — A short paragraph describing why this lead is or isn’t a good fit, based on what was captured.
  • Lead profile — A summary of the conversation: what they’re dealing with, what they’re interested in, and what the agreed next step is.
  • Next steps — A short, specific action item based on the conversation.
  • Follow-up draft — A personalized email ready to review and send.
All of these appear in the right panel of the lead detail page on the web, and in the Follow-up tab on mobile.

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What Rev will never do

  • Rev will not confirm a lead’s email address.
  • Rev will not send an email on your behalf.
  • Rev will not overwrite anything you or a rep have confirmed. Your data is locked. Rev only fills in fields you haven’t set.
  • Rev will not fabricate details that aren’t in the notes. If the notes are sparse, the draft will be short. It won’t invent a conversation that didn’t happen.

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The quality of Rev’s output depends on what you capture

Rev can only work with what you give it. A voice note that describes the prospect’s problem, what they asked about, and what you agreed to next will produce a much better draft than a lead with just a name and company. Reps who take 60 seconds to leave a voice note after each conversation consistently get better follow-up drafts than reps who rely on card scans alone.