For Field Marketing Managers
Your role in BoothRev spans the entire event lifecycle. You set the qualification standard before the season opens, monitor the portfolio while events are running, and use the dashboards to defend the budget afterward.Your tools
You work from the BoothRev web app at app.boothrev.com. You have visibility across all events in your organization, not just one.Your role in the event lifecycle
Before the event season:- Create scorecard templates that define how leads are qualified across every event.
- Set the ICP definition at programme level.
- Define required qualification fields so reps know what to capture.
- Work with your event owners to select the right scorecard template.
- Review and confirm the ICP, goals, and SLA settings.
- Monitor the portfolio view across all active events.
- See lead counts, queue statuses, and early follow-up signals.
- Review the event dashboard: cost per lead, SLA compliance, pipeline projection.
- Use the numbers to evaluate the event’s ROI and inform the next budget cycle.
Pages in this section
- Scorecard templates — creating the qualification framework
- Event dashboard and KPIs — reading the numbers and using them in budget reviews