Reading Rev’s Output
After Rev processes a lead, you’ll see its analysis in the right panel of the lead detail page. Here’s what each part means and how to use it.Priority
High / Medium / Low Priority is Rev’s assessment of how urgently this lead deserves follow-up attention.- High — Strong signals of fit and interest. Follow up first.
- Medium — Worthwhile but not urgent. Follow up in the normal queue.
- Low — Weak fit or low interest. Review before investing time.
ICP fit
Score (0–100) and label ICP fit measures how closely this lead matches the Ideal Customer Profile you set for the event. The score is a number from 0 to 100. The label translates that into a plain description (Strong fit, Partial fit, Weak fit). Leads with an ICP fit score of 70 or above appear when you filter the inbox by ICP. If your ICP definition isn’t very detailed, the ICP fit scores will be broad. The more specific your ICP setup — industries, company sizes, target titles — the more useful this signal becomes.Qualification summary
A short paragraph explaining Rev’s read on the lead. It describes the fit signals, the interest signals, and any gaps in the information captured. Read this when you want to quickly understand why a lead was scored the way it was, without reading through the full activity timeline.Lead profile
A summary of the lead as a person and a prospect: their role, what they’re working on, what they seemed interested in at the booth, and what the agreed next action is. This is the most useful section for a rep who’s about to send the follow-up and wants to remind themselves what the conversation was about.Next steps
A short, specific action item. It’s derived from what was discussed and what was agreed during the conversation. If this is blank or generic, it usually means the notes didn’t capture a clear next step. Go back to the lead and add a note or voice memo describing what you agreed to do.Follow-up draft
The email Rev wrote based on everything it knows about this lead. It’s written to sound like a person, reference the actual conversation, and get to the point quickly. Read it before you send it. Rev writes from your notes. If your notes were accurate, the draft should be good. But reps know the conversation better than any AI does. Edit anything that sounds off. To edit: click Edit in the draft panel. Make your changes. Click Save Draft. To send: copy the draft to your email client and send it from there. Then come back to BoothRev and click Mark as Sent on the lead.Regenerating
If you’ve added more information after Rev first processed the lead — a new voice note, a scorecard update, a manual note — you can ask Rev to rewrite the analysis. Click Regenerate (shown when the lead has new context, indicated as “Updated”). Rev runs again and replaces the previous output with a new version. Use regenerate when:- The first draft was too generic and you’ve now added more detail
- A conversation continued after the event and you have new notes
- A duplicate was merged and the survivor has more context to process