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Reading Rev’s Output

After Rev processes a lead, you’ll see its analysis in the right panel of the lead detail page. Here’s what each part means and how to use it.

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Priority

High / Medium / Low Priority is Rev’s assessment of how urgently this lead deserves follow-up attention.
  • High — Strong signals of fit and interest. Follow up first.
  • Medium — Worthwhile but not urgent. Follow up in the normal queue.
  • Low — Weak fit or low interest. Review before investing time.
Priority is a guide, not a rule. Rev is working from your notes, and notes are never perfect. Use your own judgment if your read differs from Rev’s. Priority is set by Rev’s Analysis stage — there’s no separate rep-set qualification signal to reconcile it against. If your own read of a conversation differs from Rev’s priority, trust your read; add a note explaining why and re-run Analysis. If a lead matches a target account, Rev bumps its priority one level (Medium → High, Low → Medium) on top of the conversation signals. Target-account status alone never takes a lead all the way to High with no real engagement behind it — so a High-priority target-account lead still means Rev saw something in the conversation, not just a domain match.

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ICP fit

Score (0–100) and label ICP fit measures how closely this lead matches the Ideal Customer Profile you set for the event. The score is a number from 0 to 100. The label translates that into a plain description (Strong fit, Partial fit, Weak fit). Leads with an ICP fit score of 70 or above appear when you filter the inbox by ICP. If your ICP definition isn’t very detailed, the ICP fit scores will be broad. The more specific your ICP setup — industries, company sizes, target titles — the more useful this signal becomes.

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Qualification summary

A short paragraph explaining Rev’s read on the lead. It describes the fit signals, the interest signals, and any gaps in the information captured. Read this when you want to quickly understand why a lead was scored the way it was, without reading through the full activity timeline.

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Lead profile

A summary of the lead as a person and a prospect: their role, what they’re working on, what they seemed interested in at the booth, and what the agreed next action is. This is the most useful section for a rep who’s about to send the follow-up and wants to remind themselves what the conversation was about.

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Next steps

A short, specific action item. It’s derived from what was discussed and what was agreed during the conversation. If this is blank or generic, it usually means the notes didn’t capture a clear next step. Go back to the lead and add a note or voice memo describing what you agreed to do.

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Rapport notes

Personal, human-connection details Rev picked up from notes and transcripts — family, hobbies, alma mater, sports, travel, life events explicitly mentioned in conversation. These are distinct from the qualification-facing pain points and topics discussed below: rapport notes exist so a rep can pick up a personal thread the next time they talk to this prospect. You’ll find these on the lead’s Scorecard Data tab on web, and on the lead thread screen on mobile.

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Pain points and topics discussed

Two separate lists Rev extracts fresh on every Analysis run, from the full note and transcript history:
  • Pain points — the business problems or challenges the prospect described.
  • Topics discussed — the subjects that came up in conversation.
Because these are re-extracted from the complete history each time, they reflect the lead’s current state rather than accumulating stale entries from earlier runs.

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Follow-up draft

The email Rev wrote based on everything it knows about this lead. It’s written to sound like a person, reference the actual conversation, and get to the point quickly. Read it before you send it. Rev writes from your notes. If your notes were accurate, the draft should be good. But reps know the conversation better than any AI does. Edit anything that sounds off. To edit: click Edit in the draft panel. Make your changes. Click Save Draft. To send: copy the draft to your email client and send it from there. Then come back to BoothRev and click Mark as Sent on the lead.

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Regenerating

Rev’s analysis and its follow-up draft are re-run separately, and both are always explicit actions:
  • Re-analyze — shown when the lead has new context since the last Analysis run (indicated as “Updated” in the inbox). Refreshes priority, ICP fit, summary, next steps, scorecard, pain points, topics, and rapport notes.
  • Regenerate Draft — always available once a draft exists, whether or not there’s new context. Rewrites the follow-up email.
Use Re-analyze when:
  • A conversation continued after the event and you have new notes
  • A duplicate was merged and the survivor has more context to process
  • A scorecard was just applied to the event and existing leads need assessing against it
Use Regenerate Draft when the draft itself needs another pass — for example, after you’ve re-analyzed and want the follow-up to reflect the new summary.