Qualification
Three layers define what “qualified” means in BoothRev, from general to specific:
All three feed Rev: ICP fit and scorecard status are Rev-assessed outputs on every lead, and a Named Account match boosts Rev’s priority call by one level. None of them are something a rep fills in by hand.
How they combine on a lead
- A lead’s ICP fit score (0–100) always gets set, with or without a scorecard applied. It surfaces on a lead only as a small fit badge next to the name — never as a raw number next to Priority.
- A lead’s scorecard score only exists if the event has a scorecard applied — otherwise the event dashboard falls back to a priority-based definition of “qualified.” Like ICP fit, it’s never shown as a raw number on the lead itself; it only feeds the qualified threshold and event-level reporting.
- A lead’s Named Account match is independent of both — a perfect-ICP lead might not be on any Named Account, and a Named Account lead might still score low on ICP or the scorecard if the conversation itself was weak.
In this section
- Scorecard templates — building and applying your qualification framework
- Named Accounts — curating your ABM list, Key Accounts, and reading coverage
Related
- Rev AI
- Setting up an event — where ICP is set per event
- Event dashboard and KPIs — where Signal Trends are reported