> ## Documentation Index
> Fetch the complete documentation index at: https://docs.boothrev.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Event dashboard

# Event Dashboard and KPIs

The event dashboard gives you a financial and operational view of each event. The goal is to have numbers you can actually use in a budget review — not just a lead count.

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## Accessing the dashboard

Go to **Events** in the left sidebar and select an event. The dashboard tab shows the metrics for that event.

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## Understanding the metrics

### Lead counts

The top of the dashboard shows total leads, broken down by queue: Inbox, Drafts, Duplicates, Sent. This tells you how much of the pipeline is still open and how much has been followed up.

### Cost per lead

`Total event spend ÷ Total leads captured`

This is the baseline. A high cost per lead usually means low capture volume or high event costs. Compare it across events to understand which venues and formats generate the most raw pipeline.

### Cost per qualified lead

`Total event spend ÷ Qualified leads`

Qualified leads are those with Hot or Warm intent and a defined next step. This metric punishes events where reps captured many leads but few were real opportunities.

### Cost per meeting

`Total event spend ÷ Meetings agreed`

This is the metric sales leadership cares about most. A meeting agreed is a rep marking the "Meeting Agreed" flag on a lead. It's the most direct signal that the event produced real pipeline progression.

### SLA compliance

`% of confirmed leads followed up within the SLA window`

Your SLA window is set per event (default: 24 hours after capture). SLA compliance measures how many leads received a follow-up within that window.

Low SLA compliance usually means one of three things: reps were too busy to send follow-ups during the event, the confirmation email wasn't turned on, or the event was understaffed.

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## Pipeline projections

### Projected pipeline

`Qualified leads × Expected average deal size`

This is a top-line estimate of the potential revenue from this event's confirmed, qualified leads.

### Weighted pipeline

A more conservative estimate that factors in intent:

* Hot leads contribute 35% of their deal value
* Warm leads contribute 15% of their deal value

This gives you a probability-adjusted view that's more useful for planning than a raw sum.

### Projected ROI

`(Weighted pipeline − Total event spend) ÷ Total event spend`

This is the expected return on every dollar spent at the event, based on weighted pipeline. It won't match actual closed revenue, but it's a directional signal you can use to compare events and justify budget allocations.

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## Using the dashboard in a budget review

The most useful comparison is cost per meeting across events. Two events may look similar on cost per lead, but if one produces 3× more meetings, the spend story is completely different.

Bring these numbers to budget reviews:

* Cost per meeting (the primary headline)
* SLA compliance (shows execution quality)
* Weighted pipeline (shows revenue potential)
* Projected ROI (shows whether the event earned its budget)

If your events don't have event spend entered, these cost metrics won't populate. Make sure event owners set the total spend when creating each event.

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## Related

* [Setting up an event](../for-event-owners/setting-up-an-event.md)
* [Scorecard templates](./scorecard-templates.md)